Privacy policy
Last updated: July 19, 2026
This Privacy Policy describes how Rush of Ase, operated by Henry-Ala Corporation (“Rush of Ase,” “we,” “us,” or “our”), collects, uses and shares personal information when you visit rushofase.com, make a purchase or otherwise communicate with us.
Information We Collect
We may collect:
- Contact information, including your name, email address, telephone number and billing or shipping address.
- Order and transaction information, including products purchased and payment status. Payments are processed by our payment providers.
- Account and customer-service information you provide when creating an account or contacting us.
- Device and website-usage information, including your IP address, browser, cookie data and interactions with our website.
How We Use Information
We use personal information to:
- Process payments and fulfill orders.
- Provide customer service and communicate about orders.
- Maintain customer accounts.
- Detect fraud and protect our website.
- Improve our products, services and website.
- Send marketing communications when permitted.
- Meet legal, tax and regulatory obligations.
How We Share Information
We may share information with service providers that help operate our business, including Shopify, payment processors, shipping providers, website and technology providers, and analytics or advertising partners that we choose to use.
We may also disclose information when required by law or when necessary to protect our customers, business or legal rights.
Our store is powered by Shopify. Learn more about Shopify’s handling of personal information in the Shopify Consumer Privacy Policy.
Cookies and Tracking
We and our service providers use cookies and similar technologies to operate the website, remember preferences, analyze website usage and, when enabled, personalize marketing.
You may manage cookies through your browser or the Cookie Preferences link on our website. Blocking certain cookies may affect website functionality.
Your Privacy Choices
Depending on where you live, you may have the right to request access to, correction of or deletion of your personal information, receive a copy of your information, or opt out of certain data sharing or targeted advertising.
To submit a request, contact info@rushofase.com. We may need to verify your identity before completing a request. We will not discriminate against you for exercising applicable privacy rights.
We do not sell personal information for money. Certain advertising or analytics activities may be considered “selling” or “sharing” under some privacy laws. Where applicable, you may opt out using our Your Privacy Choices link or by contacting us.
Data Retention
We retain personal information for as long as reasonably necessary to fulfill orders, maintain business and transaction records, comply with legal obligations, resolve disputes and enforce agreements.
Children’s Privacy
Our website is not intended for children under 13, and we do not knowingly collect personal information from children.
Security
We use reasonable administrative, technical and organizational safeguards to protect personal information. However, no online transmission or storage system can be guaranteed completely secure.
Changes to This Policy
We may update this policy as our practices or legal obligations change. The revised policy will be posted on this page with an updated date.
Contact Us
Henry-Ala Corporation / Rush of Ase
200 E. Rowland St., Unit 155
Covina, CA 91723
United States
Email: info@rushofase.com
Website: www.rushofase.com